Experience: More than 20 years as a brand champion and business driver. Expertise in defining product positioning, developing growth strategies, and creating meaningful engagement to fuel acquisition and retention. Jenni has been recognized for success and creativity in leading teams and strategies across demand generation, content marketing, brand channels, and media relations strategies. She’s well-versed in agency direction and partnership and has extensive experience with B2B and B2C in healthcare, tech, retail, and professional services.

Amongst her successes are:

• Increased consumer adoption by 200% through DTC and social for one of Portland’s Top 10 Start-ups, an innovative telehealth solution.

• Built full-spectrum corporate marketing function and executed effective brand awareness and marketing strategies for award-winning company to achieve 60% YOY revenue growth and 3x market expansion. 

• Executed digital product launches across the US market for XboxOne product launch, resulting in 15M console sales and supporting global brand.

Education:  Bachelor’s of Science in Advertising, University of Colorado at Boulder

Skills: Marketing Strategy, Stakeholder Engagement, Strategic Planning, Go-to-Market Execution, Community + Culture, Data-Informed Decisions, Brand Identity & Articulation, Content Marketing, Executive Comms, Employee Engagement, Thought Leadership, Advertising, Email and Nurture Marketing

Equilibrium is: Making things with my hands - digging in the garden, getting messy with ceramics. Laughing with my kids.

Connect with me: jenni@eqcollab.org