Marcela Matthews

Experience: Focused on connecting design and strategy, Marcela bridges human experience, systems thinking, and organizational vision to help teams make complexity legible, actionable, and human.

With a background in architecture, design, engineering, and technology, Marcela’s creative journey has been one of exploration and transformation. Over the past decade, she has led design efforts across enterprise software and consumer platforms, always approaching design as a balance of strategy, empathy, and execution. For her, design is never just about how things look—it’s about crafting intuitive, meaningful experiences that solve real problems. She is especially drawn to projects that involve navigating complexity. 

Education:  Bachelor’s Degree in Industrial Design, Santa Catarina University (Brazil); Certificate of Achievement in Computer & Information Science, Lake Tahoe Community College; Technician in Architectural Drafting, Federal Technical School (Brazil).  

Skills: Design Thinking, Interaction Design, User-Center Design, Product Design, Visual Storytelling. 

Equilibrium is: To know your values and to guide your decisions based on them. To have time to pause and reflect. To be part of a community that embraces and supports you. To have an open heart.

Connect with me: marcela@eqcollab.org