Qituwra Anderson (She/Her) is a strategic initiatives and experience design leader working at the intersection of user and customer experience, service design, storytelling, and cross-sector transformation. She partners with executive leadership teams to elevate experience as a driver of performance, growth, and trust across programs and enterprise transformation.Over the course of her career, Qituwra has helped organizations modernize digital services, improve customer and constituent experiences, and translate complex operational, technical, and policy environments into clear, human-centered strategy. She brings 11 years of federal service and more than 15 years spanning creative strategy, experience design, media storytelling, and cross-sector innovation.

She previously served as a UX Research and Design Consultant within the U.S. General Services Administration’s Technology Transformation Services (TTS) digital consultancy, 18F, where she led research and insight strategy across products and programs, shaping service design and experience transformation across public-facing federal services. Her work consistently focuses on helping organizations improve adoption, reduce friction, expand access, and deliver measurable business and mission outcomes.

In addition to her work in experience strategy and transformation, Qituwra brings a storytelling and systems-thinking lens shaped by her work in film and media production. She has led creative and media projects end-to-end — from development and financing through production and distribution — strengthening her ability to design experiences that resonate with real audiences while performing at scale operationally.

She is a Returned Peace Corps Volunteer (RPCV) and an FCW Government Innovation Rising Star recipient. She is deeply committed to work that strengthens public trust, improves access, and helps organizations deliver experiences that meaningfully improve people’s lives.

Education:  Qituwra holds a Bachelor’s degree from Towson University and a UX Design Certificate from Springboard. She has completed advanced training in UX research, service design, and experience strategy through Nielsen Norman Group, IDEO U, and other leading experience design institutions.

Skills: Experience strategy and transformation, user and customer experience (UX/CX) research and strategy, service design, executive storytelling and strategic presentations, human-centered research (qualitative and quantitative), journey mapping and experience architecture, customer insight translation to strategy and roadmaps, digital service and program modernization, cross-functional and executive stakeholder alignment, experience performance measurement and optimization, workshop facilitation and strategic convening, narrative strategy and experience storytelling.

Equilibrium is: Creating harmony in the world around me — using my energy, perspective, and gifts to create positive change across my community, my work, and within my family and friendship circles.

For me, equilibrium is about aligning purpose with action and showing up with intention. It means using creativity, strategy, and care to build experiences, stories, and systems that improve people’s lives and strengthen connection across the spaces where I live, work, and lead.

Connect with me: qituwra@eqcollab.org